Breguet Marine Tourbillon Ref. 5839 High Jewellery Chronograph Watch

In the watch world diamonds seem to make just about everything better. This Ref. 5839 Marine Troubillon High Jewellery watch is a diamond encrusted version of the Ref. 5937 from a few years ago. Breguet outfitted the watch case and dial with an impressive amount of diamonds, but still was able to retain that signature Breguet Marine watch look.

Certina DS Action Diver Watch

The best new Certina watches for 2011 were the "Action Divers." The name of the collection sounds as youthful as Certina wants the watches to be. Certina once made very impressive diving watches and are seemingly trying to return that image a bit.

Chopard Happy Sport La Vie En Rose Watches

Chopard expands on its Happy Diamond Sport collection with a summer offering called the Happy Sport La Vie En Rose. The famous Edith Piaf song lends itself to these timepieces that have silhouette style roses on the dials - with or without diamonds. Perhaps this is also an unofficial watch from Chopard to its fans in France.

Girard-Perregaux Cat's Eye Tourbillon Haute Joaillerie Watch

For half a million dollars you can get a lot of watches or this lovely new high jewelry watch from Swiss Girard-Perregaux. The Cat's Eye Tourbillon Haute Joaillerie timepiece has an 18k white gold case and is 32mm wide by 38mm tall in the typical Cat's Eye oval shape.

Swatch's latest AW13 collection - Trompe L'Oeil taking a second look

 The latest AW13 collection by Swatch is TROMPE L'OEIL. Trompe l'oeil, the playful art of deception making you take a second look. Swatch celebrate this playful tradition with image- watches that pretend to be one thing and turn out to be another: